{"product_id":"wella-colourfresh-7-44-75ml","title":"Colourfresh - 7\/44","description":"\u003cp\u003eKoleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:\n\u003cbr\u003e- Pure, balanced color results with natural depth and shine\n\u003cbr\u003e- ME+, up to 60x less likely to develop a new allergy to hair color*\n\u003cbr\u003e- Reduce the formation of free radicals for irresistible hair quality***\n\u003cbr\u003e- Simple 1:1 mixing ratio\n\u003cbr\u003e- Up to 100% grey coverage\n\u003cbr\u003e- Up to 5 levels of lift\u003c\/p\u003e\n\n\u003cp\u003e* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS\n\u003cbr\u003eAlthough the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com\/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\n\u003cbr\u003e**. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48013343228208,"sku":"32523","price":20.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/3778\/8208\/files\/media_c90ac884-3869-4019-805b-0238e35426d7.jpg?v=1712114293","url":"https:\/\/hairhouse-dev.myshopify.com\/products\/wella-colourfresh-7-44-75ml","provider":"Hairhouse Development","version":"1.0","type":"link"}